- Shibuya Scramble Crossing Digital Billboards
What is being communicated, or what are the intentions?
As one of the busiest intersections in the world, Shibuya’s giant LED screens display advertisements, music videos, movie trailers, and news to capture pedestrian attention and create a vibrant urban atmosphere.
Who is the target audience/s?
Young people in Shibuya, tourists, office workers, and consumers targeted by brand advertisements.
How and why is location necessary?
This high-traffic location is ideal for brand exposure and has become a symbol of Japanese urban culture.
- Underground Signage & Map Design
What is being communicated, or what are the intentions?
Underground’s signage and maps use a simple, clear design to help passengers navigate efficiently..
Who is the target audience/s?
Daily commuters, tourists, and passengers unfamiliar with London’s transport system..
How and why is location necessary?
Underground system is vast and complex, making clear, readable maps and signage essential for an improved passenger experience.
- Hidden Mickeys in Disneyland
What is being communicated, or what are the intentions?
Disney parks feature hidden Mickey shapes throughout attractions, buildings, pathways, and restaurants. This Easter egg-style design increases interactivity and fun for visitors.
Who is the target audience/s?
Disney fans, children, families, and visitors looking for unique experiences.
How and why is location necessary?
These Hidden Mickeys appear in rides, restaurants, and shops, encouraging guests to explore more thoroughly and making their park visit more engaging.
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